As the British press derides
David Cameron for his ignorance of obscure historical questions, Ewan Watt says
the performance earned the PM many fans across the Atlantic.
Nearly a decade ago, Tony Blair was
treated to a rock star
reception in the United States. Amidst the war in Afghanistan and military
intervention in Iraq, Blair was America's most visible ally, a steadfast – and
thoroughly articulate – proponent in the so-called "war on terror". Nine years
on, our cousins across the pond still can’t get enough of him.
Americans, however, have not had the
same opportunity to enamour themselves to David Cameron. In truth, his time
should be now. Thanks to two years of royal celebrations, an exceptional 2012
Games and the cult of Downton
Abbey, "Brand Britannia" has never been stronger. We didn't do too badly at the Emmys the other night either.
And without wading too much into the prime minister's well-heeled background, he is undoubtedly the kind of person most Americans picture leading their closest ally. Selling Cameron to the American public right now is hardly the most difficult task in the world. Or at least it shouldn’t be.
And without wading too much into the prime minister's well-heeled background, he is undoubtedly the kind of person most Americans picture leading their closest ally. Selling Cameron to the American public right now is hardly the most difficult task in the world. Or at least it shouldn’t be.
Hours after chastising the United Nations' General Assembly for their
inaction in Syria, the prime minister would get his moment of Atlantic exposure
on The Late Show with
David Letterman, a one-time funny-man who despite his chequered history, still occasionally pulls in a viewership the size of
Wales. It was a strange setting for the prime minister.
Cameron, unlike Blair, can come across as awkward and does not possess the same gift of self-deprecation, something that’s crucial on any American chat show. On shows like Letterman, when you’re told that you’re a guest, you’re more of a play thing for the host to humiliate. Given that it’s Letterman, who wasn’t even funny back when Cameron was advising Norman Lamont, it’s all the more painful.
Cameron, unlike Blair, can come across as awkward and does not possess the same gift of self-deprecation, something that’s crucial on any American chat show. On shows like Letterman, when you’re told that you’re a guest, you’re more of a play thing for the host to humiliate. Given that it’s Letterman, who wasn’t even funny back when Cameron was advising Norman Lamont, it’s all the more painful.
"These appearances are seldom a roaring success, but an exercise in damage control"
Cameron, unfairly, will be largely remembered
for his shortcomings on British history. Challenged by Letterman to answer some
"dumb American questions", Cameron failed to translate the term 'Magna Carta'
and answer correctly who wrote Rule Britannia, leaving the prime minister
protesting "I have ended my career on your show tonight."
Among discussing other matters such as Europe, the Empire, the Olympics, domestic austerity, and Britain's burning of the White House 200 years ago, the British media will salivate watching Cameron fail in his history test. It's what we enjoy doing.
To an American audience, however, Cameron came across as a good sport and informed, diplomatically discussing thorny issues in his host country such as gun control and the profiligate spending in US presidential elections without coming across as patronising. A rare breed. For exposure to a US audience, it was a pretty good try out.
Among discussing other matters such as Europe, the Empire, the Olympics, domestic austerity, and Britain's burning of the White House 200 years ago, the British media will salivate watching Cameron fail in his history test. It's what we enjoy doing.
To an American audience, however, Cameron came across as a good sport and informed, diplomatically discussing thorny issues in his host country such as gun control and the profiligate spending in US presidential elections without coming across as patronising. A rare breed. For exposure to a US audience, it was a pretty good try out.
"On the show, the prime minister acknowledged that in Britain he was “not very popular at the moment.”
From polls, that's certainly true. But even if
he's no Blair, Cameron was inherently likeable and all too willing to be the
diminutive figure and play along with his host.
That's the point of the show. And even if people don’t like him back home in Blighty, "sounding like the guy from the film (the King's Speech)" will certainly win him a few friends over here.
That's the point of the show. And even if people don’t like him back home in Blighty, "sounding like the guy from the film (the King's Speech)" will certainly win him a few friends over here.
- Ewan Watt is a Scottish-born, Washington, DC-based public affairs consultant. He lives in Alexandria, Virginia. You can find him on Twitter @EwanCWatt
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