1) The Pressure to Be Forever Young
Too frequently we feel pressured to be forever young by artificial means, to fit into someone else’s definition of what’s hot, what’s sexy or what’s beautiful …
The biggest beauty mistake the over-40-year-old woman makes is not embracing her age. Too frequently we feel pressured to be forever young by artificial means, to fit into someone else’s definition of what’s hot, what’s sexy or what’s beautiful. I say embrace your age and wear it with confidence. If you get a wrinkle, don’t rush to make an appointment for some kind of injectable, or cover it up with too much makeup. If your hair gets a little gray, don’t overcompensate with an over-the-top hair color. Or go clothes shopping at Forever 21. Figure out what makes you feel beautiful and, most importantly, happy. Own your age, wear your experience with pride and be comfortable in your own skin. There’s nothing hotter, sexier or more beautiful. - By Patrice Elizabeth Grell Yursik, Afrobella
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2) Not Choosing the Best Moisturizer for Your Skin
Moisturizing your face (especially with an SPF lotion) is one of the best beauty habits you can develop. But in their quest for the fountain of youth, too many over-40-year-old women fall for the marketing hype that says more expensive means better …
Moisturizing your face (especially with an SPF lotion) is one of the best beauty habits you can develop. But in their quest for the fountain of youth, too many over-40-year-old women fall for the marketing hype that says more expensive means better. Here are two studies that have shown that the price of an anti-aging skin-care product is NOT related to its effectiveness.
First, a recent French consumer test looked at the performance of 12 popular anti-aging skin-care products in France. They found that the least expensive product, Nivea Visage DNAge, was the second most effective. The most effective was Roc RetinOx-Jour. This was a double-blind study. In it, 22 women tried each product for 28 days. The products were then awarded points based on effectiveness and other in-use categories. You can see the entire list by clicking here.
Second, there was a study done by Consumer Reports that showed there is no connection between moisturizer price and effectiveness. In their lab studies, Consumer Reports found the most effective product was Olay Regenerist (Enhancing Lotion, Perfecting Cream and Daily Regenerating Serum). One surprise was a $335 product scored among the lowest of all the products tried. The full list of products (in order of performance) can be found by clicking here.
So, don’t make this same mistake — moisturize your face but don’t spend too much! - The Beauty Brains
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The biggest mistake is wearing too much makeup, which can settle into fine lines and not leave the skin looking youthful. After 40, a woman should follow this rule of thumb: S, G, L (Sheer - Glowing - Luminous) …
Moisturizing is key for older women with dry skin and/or fine lines. Applying a lightweight moisturizing makeup primer (w/SPF like Smashbox Photo Finish Primer w/SPF15) is ideal before adding foundation or tinted moisturizer. Next, pick the right foundation and only use it where you really need it. A great new drugstore formula is Cover Girl & Olay Simply Ageless Foundation. Apply illuminating powder or cream strategically on the upper cheekbones, the center of your forehead and just below your lower lip to also create the illusion of lift. Laura Mercier Shimmer Loose Powder and Dior Night Diamond Powder are great choices. - Risi-Leanne Baranja of Palacinka Beauty
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