Fashion critics will tell you that you could stick a designer label on the most mundane, everyday item and some silly fashion victim will pay big bucks for it. Well, sadly, they may be right.Following on from spring/summer 2011's sell-out acetate shopping bag, Jil Sander is now flogging a glorified brown paper lunch bag for a whopping £185.
The bag, which is made of '100 per cent coated paper' and features stitched seams, was carried by office-ready male models during the designer's autumn/winter 2012 menswear show in January, and has proved such a hit that it's been selling out all over the world.
Independent London boutique LN-CC is the only UK stockist of the bag and has already sold out of their stock quota of the medium-sized version just three weeks after it first went on sale. Similarly, it's no longer available on Jil Sander's official ecommerce site, and the brand was reportedly forced to ask for stock back from outside retailers as they were running low. But, you can still pick up the smaller version; although it will still set you back £175.
There's a more luxurious leather version too, but you'll be left with little change from £500. Alternatively, you could fashion your own using a McDonald's takeaway bag and a biro.
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