Amy Childs launches debut fragrance by dressing up as perfume bottle

Amy Childs has extended her empire of eyelashes, hair vajazzles and fake tan to launch her very first scent aptly named Amy Childs.

Amy Childs channeled her perfume bottle at the launch of her first scent today. Copyright [WENN]

While the naming of Amy Childs' first fragrance may not be original, the look she adopted at the perfume launch at Mayfair club Aura today certainly was…

In true Amy fashion she channeled her perfume bottle wearing her hair in a super high top knot to echo the silver cap to her scented creation.
She continued the purple colour theme as she donned a glittering floor-length gown complete with sweetheart neckline and a thigh high split.
Amy glittered in a purple gown. Copyright [WENN]
To add more sparkle to her attire (just in case there wasn't enough) sitting pretty at the end of her lean legs were a pair of silver sandals adorned with diamante.
The former TOWIE star kept her accessories simple with pear studded earrings and a silver bracelet.
Amy looked suitably glam at the launch today. Copyright [WENN]
She played up her eyes with long, false eyelashes and heavy kohl to frame her eyes while her famous and full pout stayed neutral with a light pink.
Amy added an Essex edge with her deep fake tan and wore a French manicure on both her nails and toenails.
We're sure just like all of her other products, it'll be a beauty hit!
Amy Childs fragrance with Jigsaw ESL will hit store shelves on 18 August, available nationwide